E-hailing app in your city/country?
Technology has changed everything in our lives – the way we live, travel, do business everything has undergone massive transformation. Today we have a mobile application for everything, so why not for taxis?
Taxi industries were running in traditional manner until Uber disrupted it all with its launch in 2009. Uber changed the whole game with the introduction of its app-based taxi aggregator service.
Now, Uber leads the market of e-hailing apps with its presence over 60 countries.
Uber has set a new trend which suggests that an e-hailing app is the sole solution to survive in today’s competitive market of taxi industry. So, in this blog we will discuss how you can start an e-hailing app for your city.
What is an e-hailing app?
The term “e-hailing” simply means calling for a cab, car, or any other transportation with the help of any device via internet.
E-hailing apps are the applications or software that enables online booking and dispatch of cabs. E-hailing apps usually consists of three apps viz. driver app, passenger app, and admin app.
Which are the best e-hailing apps?
For the past decade or so we have seen many e-hailing applications emerging from the scratch and making their mark. Let’s have a look at few of the best e-hailing apps.
Uber
Uber is undoubtedly the leading e-hailing taxi app in the world. This San-Francisco based company has over 3 million drivers across 400 cities in over 60 countries and is still growing strong.
Lyft
Lyft is the second largest e-hailing firm after Uber in the US. Contrary to Uber, Lyft offers its services only in 46 states of US and few cities of Canada
Didi chuxing
Didi chuxing is the China-based company which can termed as an arch-rival of Uber after the Didi acquiring Uber’s China business in a $35 billion deal.
Key strategies to build an e-hailing app
Building an e-hailing application won’t solve all your problems. You must adopt smart strategies to gain maximum benefits from your online taxi booking system.
Online promotion
Social networking sites such as Facebook, Instagram, Twitter, and YouTube have given a whole new dimension to marketing. You can simply use these platforms to market your e-hailing apps and services.
You can do this by creating business pages of your company that will attract customers. Moreover, you can regularly update relevant content including promo codes, discounts, and contests.
Simplicity
One thing which you need to ensure is the simplicity of the taxi-hailing app. Take Uber for an example which has easy-to-use app interface and navigation system.
Uber ensures that the process of requesting a cab is not complicated at all and is done with the utmost ease.
Secondly, you can expand the scope of your service by allowing your customers to book cab through websites and SMS. This comes in handy when there is no internet connectivity.
Taxi wrap advertisement
Taxi wrap advertisement is growing strongly in the modern era. Many firms are taking full advantage of it since a taxi cab is visible to thousands. So, why not use it for your own branding.
Your own taxis will provide you with an effective tool of advertising and that too at no cost.
Moreover, a branded cab gets thousands of impressions per day. Whether its moving or stationary at a parking, it won’t fail to get your customers’ attention.
Original source : E-hailing app in your city/country?
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