Postmortem of Hailo’s failure: Top lessons to learn from a failed taxi booking startup

The last decade has seen some great rivalries among the top techpreneurs. Most of these came from the field of smartphones, software, and hardware. However, there’s one sector which took a huge jump since the end of 2009.

I am talking about the rise of on-demand taxi booking companies. The advent of taxi-hailing applications like Uber and OIa has completely disrupted the taxi industry.
The industry which used to function in a traditional manner for almost a century had now undergone a complete metamorphism.
Earlier traditional taxis were devoid of any technological aid which made it unsuitable for today’s fast, busy, and tech-savvy commuters.
Uber identified this problem at the earliest and came up with its On-demand taxi service in San Francisco in the year 2009.
Since then it has never looked back and today it stands as the most successful taxi booking startup till date with its global presence in over 60 countries.
Uber is not the only one that made it big. Companies like Lyft, Grab, Ola, Didi Chuxing, and many others made its mark. However, only Uber was able to get the tag of a “global company”.
That’s just the one face of the coin. The other face of the coin isn’t that bright and inspiring, in fact it’s gloomy and hopeless.
Apart from the names mentioned above and some other successful companies, the app-based taxi industry has been brutal.
There are countless startups which endured a prolonged struggle to make it big. And most of them were forced to shut down.

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