How did Grab defeat Uber to become the biggest ride-hailing company in Southeast Asia?

The underdog genre is widely appreciated by most of us. It’s because it gives us the hope that something that seems extremely impossible is also achievable. The appreciation increases by many folds if the story happens to be real.


The rise of Grab is the quintessential underdog story of the ride-hailing business sphere. And in this article, I will try to highlight all the major points of that story. So, without further ado, let’s begin.

What is Grab and how it began?

Grab is a Singapore-based ride-hailing company that was founded by Anthony Tang and Tan Hooi Ling in the year 2012. At that time it was known by the name MyTeksi which then became GrabTaxi and then later in 2016 it was rebranded as Grab.
Anthony Tan was the one who came up with the idea of an Uber-like ride-hailing company. His classmate Tan Hooi Ling at Harvard then joined him. Grab won US$ 25,000 in prize money after coming second at the Harvard Business Plan Competition 2011.
Later in 2012, they launched their ride-hailing company which now operates in over 500 cities across eight countries of the Southeast Asia region.
Location: United States

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