Yelowsoft guides NaviGo to become a multi-service provider in Thailand
About
NaviGo is an app-based ride-hailing company which enables riders to connect to the nearest driver within a matter of a few minutes. The company was established in Koh Samui, Thailand by a local with a goal of improving the state of public transportation for both locals and tourists. The company’s co-founder Pete Poolsawad started the company with just 5 cars in order to test the market.
They had high hopes for bringing the change as they were the first taxi app company to operate on the island. Currently, the company has over 50 experienced drivers that provide taxi services to the entire community. NaviGo has now become the first choice for everyone’s travel needs in Koh Samui.
Challenges
Wanted to introduce parcel and food delivery
Many taxi companies are now moving beyond taxi to tap various markets. Similarly, our client also wanted to cement their foot in various other industry segments like courier delivery and food delivery. However, their existing system was unable to include the above-mentioned services.
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